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In case you didn’t know, some of the deepest discounts for Amazon Prime Day happen before the sale even begins. The event runs from October 7th to 8th, but the best early Prime Day beauty deals are already in full swing. These steals are worth shouting about, especially since so many are 2025 Best of Beauty winners or have been thoroughly tested by our editors. From glow-boosting face oils to handy blow-dryer brushes, this lineup is packed with editor-approved picks across skin care, hair care, makeup, and wellness. Now’s your moment to hit “add to cart,” because we’ve already seen tons of our picks sell out—and we don’t want you to miss your chance to save big.
In This Story
- Best of Beauty-Winning Early Amazon Prime Day Deals
- Early Amazon Prime Day Skin-Care Deals
- Early Amazon Prime Day Hair-Care Deals
- Early Amazon Prime Day Makeup Deals
- Early Amazon Prime Day Wellness Deals
Our Favorite Best of Beauty-Winning Early Amazon Prime Day Deals
If you missed it (are you living under a rock?), we just dropped our 2025 Best of Beauty Awards—and plenty of winners are already marked down for Prime Day. After months of editor testing, standouts like the L'Oreal Paris Infallible 3-Second Setting Spray, House of Lashes Iconic False Eyelashes, and Elemis Superfood Facial Oil all earned top spots. Shop them now before they’re gone (trust, they’re going fast!).
L'Oreal Paris
Infallible 3-Second Setting Spray Mist
Amazon
All you need is a few spritzes of L’Oreal Paris Infallible 3-Second Setting Spray Mist over your makeup, you get 36 hours (!) of budge-free coverage that feels like nothing on the skin.
Allure social media manager Bianca Richards applying the L’Oreal Paris Infallible 3-Second Setting Spray Mist
Bianca Richards
Crest
3D Whitestrips Professional Effects
Amazon
Worn 30 to 45 minutes a day for 20 days, Crest 3D Whitestrips Professional Effects can remove a decade’s worth of iced coffees, Diet Cokes, and chiantis, returning your mouth to mint condition and keeping it that way for months.
House of Lashes
House of Lashes Iconic False Eyelashes
Amazon
Comfort and drama rarely go together in the lash world, but House of Lashes’ Iconic collection changes that. Available in three strip styles (Iconic, Iconic Lite, and Iconic Mini), each lash has a flexible, weightless band and criss-crossed fibers for some extra length and volume.
Elemis
Superfood Facial Oil
Amazon
Elemis’ Superfood Facial Oil is packed with almost too many skin-saving oils to count. Sweet almond, cucumber, rice bran, broccoli, and rose hip—they work together to give your skin the radiant glow of someone who gets their daily servings of veggies.
Allure contributing commerce writer Christa Joanna Lee applying Elemis’s Superfood Facial Oil
Christa Joanna Lee
Lancôme
Lash Idôle Flutter Extension Lash-Lengthening Mascara
Amazon
According to Bailly, this new formula from Lancôme gives her the long, fluttery lashes of her dreams. And, it won’t budge until you pull out your go-to makeup remover.
Allure managing editor Alessandra Foresto applying Weleda’s Skin Food Hydrating Facial Mist
Weleda
Skin Food Hydrating Facial Mist
Amazon
Formulated with hyaluronic acid, glycerin, and the same botanical blend (calendula, chamomile, rosemary, pansy, and sunflower seed oil) as Weleda’s iconic Skin Food Original Ultra-Rich Cream, this milky mist refreshes thirsty skin during dry winter days and long afternoons spent in stale office air.
Differin
Acne Treatment Gel
Amazon
An retinoid once only available by prescription, Differin’s Adapalene Gel 0.1% remains a dermatologist- and Allure editor-favorite for clearing up breakouts—and seven Best of Beauty wins proves it. It regulates skin cell turnover and, when applied all over the face, is unrivaled in its ability to clear pores and reduce inflammation over time.
Panasonic
Water Flosser for Travel
Amazon
Some water flossers blast like a firehose, while others barely trickle. Panasonic’s Portable Cordless Water Flosser lands right in the sweet spot. Its two pressure settings are powerful enough to clear away plaque without overdoing it, all in a compact design that tucks neatly under the sink or into your carry-on.
Shark Beauty
FlexStyle Air Styling & Drying System
Amazon
Five removable attachments mean the Shark FlexStyle Air Styling & Drying System is like having an entire hairstylist’s tool kit at home—that you don’t need a hairstylist’s skill set to use.
Allure contributing commerce editor Deanna Pai using the Shark FlexStyle Air Styling & Drying System
Our Favorite Early Amazon Prime Day Skin-Care Deals
Summer did a number on our skin (hello, sun and sweat), which makes fall the ideal time to refresh the top shelf of your medicine cabinet. A few of our favorites: Dr. Althea’s cult-favorite hydrating face mask, La Roche-Posay’s gentle cleanser for dry-skin season, and St. Tropez's Self Tan Express Mousse, which allows you go get an island-worthy tan in just three hours.
Dr. Althea
Jelly Seal Dewy Mask
Amazon
Instead of a standard cotton sheet, Dr. Althea’s mask uses a gauze infused with gel technology that hugs your face without slipping. It’s made with 10 types of hyaluronic acid for deep hydration and elasticity, plus plant-derived PDRN (an ingredient typically sourced from salmon DNA that’s known for boosting skin repair) and panthenol to strengthen the skin barrier.
Allure commerce editor Sarah Han applying Dr. Althea’s Jelly Seal Dewy Mask
Sarah Han
Allure senior director of audience development Lexi Herrick applying Belif’s Aqua Bomb
Lexi Herrick
Belif
Aqua Bomb
Amazon
A staple in many Allure editors’ cabinets, this Korean moisturizer cools skin on contact and keeps inflammation at bay with tiger grass and oat kernel extract. You’ll also notice plumper, bouncier skin, thanks to glycerin and squalane.
La Roche-Posay
Toleriane Hydrating Gentle Face Cleanser
Amazon
La Roche-Posay has long been a favorite for sensitive skin—the brand has earned multiple Seals of Acceptance from the National Eczema Association (and Allure Best of Beauty Awards). On sale right now: the Foaming Facial Cleanser. It features a hard-working team of ceramides, niacinamide, glycerin, and prebiotic thermal water that gently lifts makeup and impurities without stripping the skin of its natural oils.
Allure contributing commerce editor Deanna Pai applying La Roche-Posay’s Toleriane Hydrating Gentle Face Cleanser
Deanna Pai
StriVectin
Multi-Action Super-C Retinol Brighten & Correct Vitamin C Serum
Amazon
Former Allure staff editor Jihan Forbes loves a product that cuts out a few steps in her routine, and this serum does just that. “It not only brightens with the power of vitamin C, but the retinol in it goes to work so no fine line formed against me shall prosper," she says.
Cosrx
The 6 Peptide Skin Booster
Amazon
Get your K-beauty fix with CosRx’s The 6 Peptide Skin Booster, which tackles multiple skin concerns: calming redness, strengthening your skin barrier, softening and plumping for a more youthful look, and evening out tone.
Versed
Day Dissolve Cleansing Balm
Amazon
We’re looking out for you when we say, "please step away from the single-use cleansing wipes." Our advice? Use a small scoop of Versed’s Day Dissolve Cleansing Balm to melt away even your toughest makeup without leaving your complexion looking raw and irritated.
Origins
GinZing Refreshing Scrub Cleanser
Amazon
There’s nothing like a burst of citrus to wake up the senses, which is why Allure commerce editor Sarah Han starts her mornings with Origins Refreshing Scrub Cleanser. “I’m not a huge scrub person so I appreciate how fine the jojoba beads in Origins’s GinZing cleanser—they lather slightly with water and don’t rub my skin raw,” she says.
St. Tropez
Self Tan Express Mousse
Amazon
Nordstrom
Ulta Beauty
Customize your glow with St. Tropez’s Self Tan Express Mousse, a fast-acting formula you can leave on for one to three hours, depending on your desired shade. Leave it for just an hour for a natural-looking hint of color, or keep it on for three for a deeper, more bronzed finish—the control is entirely in your hands.
Foreo
Luna 4
Amazon
The Foreo Luna 4 is an investment, but at Allure, we only recommend splurges that really work—and this one does. This cleansing brush has three settings that provide a deep clean on all skin types, removing makeup and SPF so your skin care goes on smoothly (and actually works).
Our Favorite Early Amazon Prime Day Hair-Care Deals
Tons of our hair staples are on sale during Prime Day, including a long-time editor favorite, the Wavytalk Thermal Brush. Also in our carts: The Multi-Styler from T3 that smooths hair into styles that look like you came straight from the salon. Throw in a good heat protectant, and consider your hair-care routine officially rescued.
Wavytalk
Thermal Brush
Amazon
Wavytalk’s Thermal Brush is the star of tens of thousands of videos highlighting its ability to deliver a solid blowout on any hair type. “For my longer layers, wrapping my hair around the brush before gently pulling while twisting did the trick for creating a nice curl all the way through,” Hoffmann says.
Allure commerce producer Sarah Hoffmann using Wavytalk’s Thermal Brush
Sarah Hoffmann
Former Allure associate manager of special projects Talia Gutierrez using T3"s Aire 360 Multi-Styler & Blowout System
Talia Gutierrez
T3
Aire 360 Multi-Styler & Blowout System
Amazon
The bristles on T3’s Aire Multi-Styler get a tight grip around even the thickest hair. Allure former associate manager of special projects Talia Gutierrez says this shortens the number of passes needed to smooth her “wavy, coarse strands.”
SexyHair
Big Spray & Play Volumizing Hairspray
Amazon
Few things are more frustrating than spending an hour perfecting your hair only to have gravity flatten it. SexyHair Big Spray & Play Volumizing Hairspray is the solution, keeping your bouncy volume intact for hours on end (even if the dance floor calls).
Verb
Ghost Oil
Amazon
There’s a reason Verb Ghost Oil is so beloved: It hydrates without feeling heavy and enhances shine, thanks to moringa oil, green tea extract, and vegan proteins.
R+Co
Cool Wind pH Perfect Air-Dry Crème
Amazon
True to its name, R+Co’s Cool Wind pH Perfect Air Dry Cream makes your hair look, well, perfect. It’s made with hydrating apricot and watermelon extracts, as well as mango butter to detangle and add softness.
Ouidad
Curl Quencher Hydrafusion Intense Curl Cream
Amazon
“This is a major key for luscious, juicy type 3 curls and up," hairstylist Lana Hunter says of Ouidad’s paraben-, sulfate-, and mineral oil-free Curl Cream. She tells us that it will eliminate the use of unnecessary products and works amazingly alone.
Our Favorite Early Amazon Prime Day Makeup Deals
We’re all about keeping it simple, and these Prime Day makeup deals make looking polished effortless. Think: a glow-boosting primer for a lit-from-within base, a precise brow pencil that shapes your arches without looking overdrawn, and a blush that instantly wakes up your complexion.
L'Oréal Paris
True Match Lumi Glotion
Amazon
L’Oreal Paris True Match Lumi Glotion does more than add radiance to your base—it also nourishes your skin. Infused with glycerin and shea butter, it boosts hydration and leaves your complexion looking smoother.
Anastasia Beverly Hills
Brow Definer
Amazon
The standout feature of Anastasia Beverly Hills’ Brow Definer is its creamy, blendable texture. It effortlessly fills sparse areas while diffusing naturally, giving your brows definition without looking overdrawn.
Rom&nd
Better Than Cheek
Amazon
Powder blushes are officially back—and nothing like the chalky versions of years past. Rom&nd’s Better Than Cheek delivers a soft-matte, blurring finish in versatile, easy-to-wear shades that flatter just about everyone.
Perricone MD
No Makeup Blush
Amazon
No-makeup makeup is Perricone MD’s specialty, and this blush proves it, delivering a natural-looking flush that brings dull skin back to life.
Our Favorite Early Amazon Prime Day Wellness Deals
From high-tech skin tools to oral care upgrades that make fresh breath feel less like a chore, these wellness deals are all about feeling good from the inside out. One standout is the Oura Ring Gen3 Heritage, which rarely goes on sale. You’ll also find the Foreo Luna 4, a splurge that truly delivers on its deep-cleansing claims.
ThisWorks
Deep Sleep Pillow Spray: Natural Sleep
Amazon
Ever wake up in the middle of an amazing dream? Never again—snooze better (and longer) with this time-released lavender spray.
Ōura
Ring Gen3 Heritage
Amazon
The Oura Ring Gen3 Heritage isn’t just a ring—it’s a round-the-clock wellness tracker that monitors your sleep, activity, and recovery. Its advanced sensors give personalized insights, helping you feel and perform your best. Allure commerce writer Lily Wohlner even says it’s changed her from a night owl to a morning person—something she’d never thought she’d say.
Oral-B
Pro 1000 Rechargeable Electric Toothbrush
Amazon
You probably know Oral B for lots of products in the oral care aisle at the drugstore. But the brand makes our all-time favorite toothbrushes, including the Pro 1000. It automatically stops if you’re brushing too hard, has three cleaning modes, and features a timer that alerts you every 30 seconds to change brushing zones.
TheraBreath
Anticavity Fluoride Mouthwash
Amazon (2-Pack)
Allure associate beauty director Sarah Kinonen says the TheraBreath Fresh Breath Mouthwash—which is gentle on her sensitive gums—is her favorite "unsexy" beauty product. "It helps keep excess food debris out of the crevices of my teeth and gums, while simultaneously leaving behind a minty aftertaste," she says.
Braun
Smart IPL, Skin i·Expert Pro 7
Amazon
The Braun Smart IPL Skin i·Expert Pro 7 uses Intense Pulsed Light technology to safely reduce hair growth without the salon visit, leaving skin smoother after each session. With built-in smart features that adapt to your skin tone, it takes the guesswork out of at-home hair removal, for results that last.
How We Find the Best Prime Day Beauty Deals
Our shopping team searches daily for the best beauty products in the industry. We enlist the help of multiple editors, writers, contributors, and experts to determine which products are really worth your penny. Our sales stories are no different: We base our discounted selections on products with over 4.0 ratings, past Allure Best of Beauty award winners, and those that our editors and experts have tried and given a stamp of approval.
